Brandon Rhodes is the Vice President of Business Development at Overtime, a Forbes 30 Under 30 Recipient, Co-Founder of “Hella Awkward” card game, and Co-Founder of the Michigan Sports Business Conference where he graduated from The University of Michigan’s business school. Brandon’s a strategic business builder and proven brand marketer with a track record of success across consumer products, tech, sports, and media tied to youth culture and worked in Global Brand Activation & Management, and Digital Strategy at PepsiCo’s Gatorade before joining the industry-disrupting Overtime. Above all, Brandon’s an awesome dude paving the way forward for the next generation of leaders within sports business and beyond — we’re honored to bring y’all this conversation with him. Connect with Brandon: - LinkedIn: https://www.linkedin.com/in/bsrhodes/ - IG: @overtimebrandon ; https://www.instagram.com/overtimebrandon/?hl=en - Twitter: @overtimebrandon ; https://twitter.com/overtimebrandon?lang=en - Purchase the Hella Awkward card game: https://hellawkward.com/products/hella-awk-ward OUTLINE: - Foreword 0:00 - 05:15 - Start of conversation 05:15 - How Brandon knew he wanted to go the sports route - Childhood and connection to basketball - Studying sports management and business at Michigan - Founding MSBC - Time working at Gatorade - Biggest lessons and favorite moments - Working in Global Brand and getting to travel in Latin America - Moments like eating Jamaican Jerk in Kingston while working with Usain Bolt, or seeing El Clasico in Barcelona and doing a shoot with Lionel Messi - Running Business Development at Overtime - What motivated Brandon to join Dan Porter and team at Overtime - Thoughts on the future of Overtime Elite, OT7, and more - Advice for succeeding in the space, getting your foot in the door, and more Recorded on November 4th, 2022 #overtime #overtimeelite #sportsbiz #gatorade #michigan #msbc Connect with Alec on Social: - Linktree to all platforms: https://linktr.ee/smartalec Podcast info: - Podcast website: https://smartalecshow.com - RSS feed: feed:https://feeds.simplecast.com/ngBH2BfM - Spotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=ulGRaagxSBCHROX0OEQCCA - Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268 - Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99
Brandon Rhodes is the Vice President of Business Development at Overtime, a Forbes 30 Under 30 Recipient, Co-Founder of “Hella Awkward” card game, and Co-Founder of the Michigan Sports Business Conference where he graduated from The University of Michigan’s business school. Brandon’s a strategic business builder and proven brand marketer with a track record of success across consumer products, tech, sports, and media tied to youth culture and worked in Global Brand Activation & Management, and Digital Strategy at PepsiCo’s Gatorade before joining the industry-disrupting Overtime. Above all, Brandon’s an awesome dude paving the way forward for the next generation of leaders within sports business and beyond — we’re honored to bring y’all this conversation with him.
Connect with Brandon:
https://hellawkward.com/products/hella-awk-ward
OUTLINE:
Recorded on November 4th, 2022
#overtime #overtimeelite #sportsbiz #gatorade #michigan #msbc
Connect with Alec on Social:
- Linktree to all platforms: https://linktr.ee/smartalec
Podcast info:
- Podcast website: https://smartalecshow.com
- RSS feed: feed:https://feeds.simplecast.com/ngBH2BfM
- Spotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=ulGRaagxSBCHROX0OEQCCA
- Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268
- Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99