Joel Lulla is a professor at The University of Texas at Austin where he lectures on topics around the business of sports and entertainment. Joel graduated law school with honors from UNC, worked with ABC Sports during their peak as the head of their Dept. of Legal & Business Affairs, worked with IMG as lead counsel selling sports media rights, and then ran his own consultancy with clients within the intercollegiate sports media space (among many) such as the Big 12 conference. He also served as the former Chairman of the Committee on Professional Sports of the Entertainment, Arts and Sports Law Section of the New York State Bar Association, has made appearances on several sports broadcast panels, and has been quoted as a sports media industry expert by numerous publications ranging from ESPN, The New York Times, CBS Sports, the Sports Business Journal, and many more.
Joel Lulla is a professor at The University of Texas at Austin where he lectures on topics around the business of sports and entertainment. Joel graduated law school with honors from UNC, worked with ABC Sports during their peak as the head of their Dept. of Legal & Business Affairs, worked with IMG as lead counsel selling sports media rights, and then ran his own consultancy with clients within the intercollegiate sports media space (among many) such as the Big 12 conference. He also served as the former Chairman of the Committee on Professional Sports of the Entertainment, Arts and Sports Law Section of the New York State Bar Association, has made appearances on several sports broadcast panels, and has been quoted as a sports media industry expert by numerous publications ranging from ESPN, The New York Times, CBS Sports, the Sports Business Journal, and many more.
OUTLINE:
0:00 Intro
1:45 Different roles Joel has worked in within the sports world
3:07 ABC Sports as the dominant sports broadcast network before ESPN took over
4:41 is ESPN still the sports industry leader in today’s changing marketplace?
5:58 Shift towards digital, how ESPN may monetize DTC space with ESPN+
8:05 What it’s really like for a sports lawyer to negotiate big deals
10:52 Things you can do to sway negotiations in your favor and win deals
13:40 How bringing integrity and objective facts to deals and operating in good faith leads to landing better deals for the long-term
15:14 How to not only break into the sports space but stay and lead a successful career
18:16 Characteristics a lawyer in sports space must have to succeed
20:06 Will the NBA be bigger than the NFL in 20 years?
23:08 Joel’s favorite experience working in sports — the LA Olympics
24:34 outro
Podcast info:
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Recorded in February 2021